Branding India: An Incredible Story - Softcover

Amitabh, Kant

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9788172238094: Branding India: An Incredible Story

Softcover

ISBN 10: 8172238096 ISBN 13: 9788172238094

Verlag: HarperCollins India, 2009

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Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

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Rese�a del editor:

It was at the peak of this crisis that the "Incredible India" campaign to position India as a tourist destination was launched. This is the story of how that campaign triggered the take-off of Indian tourism, and how support sectors like aviation, hotels and infrastructure grew in tandem so that in 2008 India got 5.38 million visitors compared to 2.54 million in 2001.The author, Amitabh Kant, played a key role in this phenomenon as joint secretary in the Union ministry of tourism. He writes a scholarly book that is full of personal insights into a remarkable growth story

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